Gov. Phil Bryant poses with Lord Michael Ashcroft, left, Andy Wigmore, and Arron Banks at the football stadium on the Ole Miss campus last November.


Gov. Phil Bryant used his friendships with Brexit leaders to help a data firm – whose business practices are being investigated in the United Kingdom – do business with the University of Mississippi.

Bryant’s office referred U.K.-based Eldon Insurance Services to the university’s business incubator Insight Park. Eldon, along with a firm called Big Data Dolphins, are owned by a British businessman named Arron Banks.

Banks, who bankrolled the campaign for the U.K. to leave the European Union in 2016 (commonly referred to as “Brexit”), is being investigated by several British government agencies about his use of individuals’ data during that campaign. Connections also are being scrutinized between the group and Cambridge Analytica, the company that allegedly stole millions of Facebook users’ personal data to help influence the 2016 U.S. presidential campaign.

Cambridge Analytica whistleblower Brittany Kaiser testified before British Parliament this week that Banks’ insurance company Eldon Insurance Services and his data firm Big Data Dolphins was working with “a data science team at the University of Mississippi” after Banks cut off data contract negotiations with Cambridge Analytica.

Kaiser claimed the University of Mississippi researchers could have held or processed U.K. citizens’ data outside of the country, a possible criminal offense.

University of Mississippi spokesman Ryan Whittington downplayed any connection this week, saying the university “has neither received nor analyzed any data from Big Data Dolphins Limited or Eldon Insurance Services Limited or any entities affiliated with these companies.”

But Whittington acknowledged that Eldon Insurance signed a lease agreement for space in the university’s Insight Park, an incubator for businesses to access the university’s academic and research resources, but said that the university had no “research or educational relationship” with the company.

“No research or educational relationship has been established with either of these companies and the space is not occupied,” Whittington told Mississippi Today. “Any proposed research agreement between UM and an external entity is always carefully vetted by the university to ensure compliance with all applicable laws and policies.”

Details of Banks’ ties to the university were first reported by Magnolia State Live.

Kaiser testified before British Parliament this week about Cambridge Analytica’s involvement with Leave.EU, the Brexit campaign group Banks co-founded in 2015. Kaiser said she worked with Banks and his associate, Andy Wigmore, to develop parallel proposals for Leave.EU, the U.K. Independence Party and Banks’ insurance firm Eldon Insurance.

Kaiser said that she saw campaign staffers using individuals’ personal data from Eldon Insurance and accused the organization of potentially misusing personal data for political gain. News outlets across the U.K. have reported that use of data would violate the nation’s Data Protection Act, though Banks this week denied the overlap of data usage.

“If the personal data of U.K. citizens who just wanted to buy car insurance was used by GoSkippy and Eldon Insurance for political purposes, as may have been the case, people clearly did not opt-in for their data to be used in this way by Leave.EU,” Kaiser said this week.

Leave.EU attacked Kaiser’s evidence as “a confused litany of lies and allegations” and said that Eldon Insurance did not share data with anyone, according to a Guardian report. “No data has been sent to Mississippi. The unit is still in the planning stage, it employs no one and is not operational,” the group said.

In a interview earlier this year, Wigmore said University of Mississippi data scientists would help develop the Big Data Dolphins model, saying they “met the faculty because they knew the state governor, who they had, in turn, met through their ‘Brexit journey which led them to Trump.’”

The university confirmed on Wednesday that Bryant facilitated the relationship between Banks and the university. Wittington, the Ole Miss spokesman, said, “The governor’s office referred Eldon Insurance Services (Banks’ company) to the university’s research park, as a possible economic development project.”

A spokesman for Bryant, Knox Graham, told Mississippi Today that “upon learning that Eldon Insurance was planning to begin a new research effort at the University of Scotland, Gov. Bryant suggested to Eldon leadership they should look into doing research at a Mississippi university. Ultimately, Eldon was connected with the University of Mississippi.”

“Gov. Bryant has full confidence in the University of Mississippi to make any decisions regarding their relationship with Eldon Insurance,” Graham said in an emailed statement.

Graham noted that “Gov. Bryant has been in London this week for the Commonwealth Business Forum focusing on economic development efforts for the State of Mississippi.” On the Paul Gallo radio show on Wednesday Bryant noted that he facilitated a deal that brought “an insurance business” to Oxford.

It’s an amazing opportunity for Mississippi in an environment looking forward to Brexit and the trade opportunity it will give the United States.,” Bryant said. “You bring your business to Mississippi — we already have our first one coming to Oxford, we’ll talk about that later. It’s an insurance business.”

Bryant has deep ties with the major players involved, as chronicled in Banks’ 2017 book called “The Bad Boys of Brexit” and reported by Mississippi Today.

How Donald Trump and Nigel Farage met in Mississippi

Gov. Phil Bryant, left, poses with Nigel Farage during the Brexit leader’s visit to Mississippi in 2016.

The governor and Brexit leader Nigel Farage struck up a friendship after a chance meeting in Cleveland, Ohio, for the 2016 Republican National Convention. The peculiar relationship led to the governor introducing Farage with then-presidential candidate Donald Trump in Jackson in 2016.

In his book, Banks calls that first Mississippi trip “one of the most extraordinary political journeys in Farage’s long career of extraordinary political journeys.”

Bryant has since hosted the Brexit leaders in Mississippi several times and has regularly appeared on Farage’s radio show in London.

During an Ole Miss football game on Nov. 2, 2017, Bryant was in the stadium’s luxury skyboxes with Banks, Wigmore and British billionaire Michael Ashcroft. Lord Ashcroft even fired off the on-field cannon used when Ole Miss scores a touchdown, according to his Twitter post.

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Adam Ganucheau, as Mississippi Today's editor-in-chief, oversees the newsroom and works with the editorial team to fulfill our mission of producing high-quality journalism in the public interest. Adam has covered politics and state government for Mississippi Today since February 2016. A native of Hazlehurst, Adam has worked as a staff reporter for, The Birmingham News and The Clarion-Ledger and his work has appeared in The New York Times, The Washington Post and Atlanta Journal-Constitution. Adam earned his bachelor’s in journalism from the University of Mississippi.