Audience Development Director
Lauchlin spearheaded the 2019 rebranding and website redesign, an initiative that, in part, led to almost 150% readership growth that year. In her previous role as web and engagement editor, she and her team created a suite of niche newsletter products that provide curated content on topics ranging from education to arts and culture.
Lauchlin’s focus on audience development and reader experience is a cornerstone in Mississippi Today’s growth strategy. She saw the need to bring together the editorial and marketing teams at Mississippi Today, resulting in the formation of a cross-departmental Engagement Team that worked to create reader resources through audience-first initiatives. She now leads a dedicated Audience Team and works closely with all staff to foster an audience engagement mindset across the newsroom.
Lauchlin has a bachelor’s in Southern Studies from the University of Mississippi and lives in Vicksburg with her wife Olivia and their two sons.
“I am passionate about creating engagement around the high quality journalism our staff produces so we can effectively tell the stories that matter to Mississippians. By using tools to engage our audience and grow readership, our staff has a unique opportunity to empower readers and enact positive change in a place often misunderstood and misrepresented.”— Lauchlin Fields