Paul Bonds will tell you, “growing up, I didn’t even like coffee. I’d drink it a little in college, not for the taste of it, but mainly to keep me awake.”

That all changed when Bonds had a coffee epiphany. 

“I had a great cup of coffee from a roaster who used to be in business in Jackson about 15 years ago. There was a coffee tasting. I tried an African blend and really liked it. It had a light, fruity flavor that I really enjoyed. After that I was kind of hooked and started trying different roasters around the country,” said Bonds, at his BeanFruit Coffee Company in Flowood. 

“After that, I started trying to roast coffee beans at home, just for myself. I thought I got pretty good at it. So now and then, my friends would be sort of my guinea pigs. I began talking to my friends about coffee this and coffee that until their eyes glazed over.”

“One of those friends asked me if I’d ever thought about going into some kind of coffee business. My immediate reaction was an emphatic no. But you know what? The idea stuck with me. So much so that I bought a roaster, nothing fancy,” He said, smiling and shaking his head at the memory. “Nothing fancy, just a simple, little cheap roaster and started roasting coffee beans in my garage.”

The BeanFruit Coffee Company name derives from the product itself. The coffee bean is actually a fruit called a coffee cherry. When ripened, they are picked from the coffee plant. Within those coffee cherries are seeds called peaberries. To the naked eye, they look like little beans.

The aromas of roasting coffee beans and brewing coffee fill the senses at the BeanFruit Coffee Company. The noise from various machinery grinding and roasting coffee beans is a fitting backdrop.

 Not only is Bonds importing coffee beans from around the world, his company also ships nationally and internationally. Baristas-to-be are trained on the particular coffee brewer their business uses, coffee brewers and memorabilia is sold, and there is training on how to maintain the equipment. 

“After a while, I’d take bags to the Farmer’s Market. Wouldn’t you know, I gained a following. That following grew and I started to pick up cafes and restaurants as clients, and began selling online. In 2012, I went full time. Who’d have thought, all this from a friend asking one question I couldn’t shake.”