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As Audience Development Director, Lauchlin leads a dedicated team of audience journalists focused on distributing news, growing and engaging with our audiences, creating news products and enhancing our reader revenue program. She works closely with all Mississippi Today staff to put audience and product at the center of the organization. A former newspaper reporter and magazine publisher, Lauchlin served as web manager for Mississippi Today before the site launched in 2016, a role she maintained until joining the team full-time as web editor August 2017.