We track how our visitors use this site so that we can see what people like and don’t like. We also analyze and aggregate information about use patterns and share the aggregated data with our advertisers. For example, we keep track of how many users see and click on particular advertisements. We also may collect personal information about you via registration for newsletters, commenting, donations, membership and other areas. Where you have an opportunity to supply information about yourself you may choose not to provide requested information, but in such cases you may not be able to use certain functions on this website.
We will not release your name, email address or any other personal information to anyone outside mississippitoday.org without your consent, unless we are under a legal order to do so, or there is an emergency involving danger to a person or property. We will not provide our advertisers or anyone else outside mississippitoday.org with any information specific to you unless we have your consent.
If you choose to provide your personally identifiable information for the purposes of a third-party contest, survey or newsletter, your consent shall be deemed to be given for the release of your personally identifiable information with regard to that third party only, in addition to mississippitoday.org. Only authorized Mississippi Today employees or consultants are allowed access to personal information about you. Any employee or consultant who violates our privacy and security policies is subject to disciplinary action.
We occasionally have service contractors, third-party agents, subsidiaries, affiliates and joint ventures that perform functions on our behalf, including but not limited to credit card processing and website hosting. They have access to personal information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of the data. They are restricted from using or altering this data in any way other than to provide the requested services to mississippitoday.org. In addition, we may share, disclose and transfer all information, postings and any and all other personal and non-personal information we have collected to a successor-entity in the case of the sale of the assets of Mississippi Today, corporate reorganization, merger, change in control or other similar transaction.
Use and Disclosure of Anonymous Information
Anonymous information is any information other than personally identifiable information, including aggregate information derived from personally identifiable information.
Mississippitoday.org may use this information:
To improve the mississippitoday.org website and service, to monitor traffic and general usage patterns, and for other general business purposes.
To inform publishers as to what content is appealing to readers, to inform advertisers of the usage habits or characteristics of the interested audience, and to advise potential donors so that they may better understand Mississippi Today’s user base.
A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s servers and stored on your computer. Each website can send its own cookies to your browser if your browser’s preferences allow it, but to protect your privacy most browsers only permit a website to access the cookies that the same website has already sent to you, not the cookies sent to you by other sites.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags to measure advertising effectiveness. All computers and servers on the internet use IP addresses to recognize and communicate with each other. We collect IP addresses to administer and analyze our site and report aggregate, non-personal information such as how many visitors we have. When you call up our site on your computer, our servers enter the IP address of that computer into a log. To maintain our users’ anonymity, we do not associate IP addresses with records containing personal information.